Campaign | Wrapped & Delivered 2025
Insight: For Gen Z, music and fashion go hand in hand as forms of self-expression and authenticity. In 2024, Spotify Wrapped became a true cultural phenomenon, with a 150% increase in social media mentions, especially among women. So, why not a collab with Mercado Livre?
Idea: Mercado Livre, one of the largest e-commerce platforms in Latin America and the market leader in Brazil, joins Spotify Wrapped in an unprecedented partnership: turning your musical behavior into personalized fashion and style trend suggestions. Based on the artists and genres you listened to the most, we curated a fashion selection that matches your vibe.
Execution: A link takes you to an exclusive Mercado Livre selection with a discount coupon and free shipping, of course. Whatever your style is, there’s fashion and trend waiting for you here. When you shop, you also get early-bird priority for tickets to the next edition of Meli Music. And there’s more: listened to 23,000 minutes? You get 23% off. Listen to your personalized Get Ready With Meli Music playlist with your own soundtrack to pick the perfect outfit in the right rhythm.
Use of images and AI
🇧🇷 Português:
As imagens de apoio desta campanha foram criadas com o uso de inteligência artificial, explorando novas possibilidades visuais para representar o conceito de forma criativa e contemporânea.
🇧🇷 Português:
As imagens de apoio desta campanha foram criadas com o uso de inteligência artificial, explorando novas possibilidades visuais para representar o conceito de forma criativa e contemporânea.
🇺🇸 English:
The supporting images for this campaign were created using artificial intelligence, exploring new visual possibilities to represent the concept in a creative and contemporary way.
The supporting images for this campaign were created using artificial intelligence, exploring new visual possibilities to represent the concept in a creative and contemporary way.
Obrigada!
Thanks!
Art Director: Beatriz Prada
Copy: Camilla Freitas
